Home

Hi. I'm Lene.

Senior Marketing Manager


Looking for my next opportunity perm or contract

References

Find more on LinkedIn

'Lene is an amazing manager and leader. She has a true open-door
approach, providing support & guidance to everyone and welcoming
all questions, suggestions & ideas. She genuinely cares for her team and
helps them to succeed in their projects& their roles. And as a marketer,
Lene is very experienced & strategic - turning ideas into plans, plans into success stories.' 

- Ex Team member



'Lene was a very impressive Marketing Manager. A strong strategic
thinker with the ability to deliver at an extraordinary level. Lene's
ability to handle multiple projects and stakeholders was unlike any I've
seen before and made a dramatic increase in the productivity level in
the marketing department she led.'

- Ex Direct Manager

Skills & Experience


How I can bring value to YOUR organisation

Marketing Management

  • Brand Management: Successfully managed multiple brands, implemented brand positioning programs, and developed brand voice and guidelines.
  • Marketing Strategy: Created and implemented marketing strategies and plans for various organizations, resulting in increased brand awareness and revenue growth.
  • Direct Marketing: Led direct marketing campaigns, including lead generation and retention activities, resulting in improved customer engagement and conversion rates.
  • Agile Project Management: Effectively managed marketing projects from conception to completion, ensuring timely delivery and successful outcomes.
  • Social Media Management: Developed and implemented social media strategies and campaigns, resulting in increased followers and engagement.

Customer Relationship Management

  • CRM Management: Proficient in managing CRM systems, optimizing customer journeys, and implementing CRM strategies to enhance customer experience and increase retention rates.
  • Customer Lifecycle Management: Developed and implemented customer lifecycle strategies, resulting in improved customer satisfaction and loyalty.
  • Marketing Automation: Utilized marketing automation tools to streamline processes, improve efficiency, and enhance marketing effectiveness.

Team Management

  • Team Management: Led and managed marketing teams of various sizes, fostering a collaborative and high-performing work environment.
  • Budget Management: Successfully managed marketing budgets, allocating resources effectively to achieve desired results.
  • Agile Project Management: Demonstrated strong leadership skills in guiding cross-functional teams, setting goals, and ensuring project success.
  • Training and Development: Mentored and trained team members, enhancing their marketing skills and contributing to their professional growth.

International Experience

  • Language Skills: Fluent in English, Danish, German, and Swedish, enabling effective communication and collaboration across international markets.
  • International Marketing: Extensive experience working in diverse international markets, adapting marketing strategies and campaigns to local cultural nuances and market conditions.
  • Global Perspective: Successfully managed marketing projects and teams in different countries, demonstrating adaptability and cultural sensitivity.
  • Stakeholder Management: Effectively engaged and built relationships with stakeholders from various countries and cultural backgrounds.
unsplash